As for me, Windows media player and VLC are the best choices to enjoy movies on Windows. Since I usually purchase and download movies and TV shows from iTunes store, and WMP and VLC are not fully compatible with iTunes videos due to DRM technology. So in order to use these media players without any limit, I usually equip with an iTunes DRM Movie Converter to make iTunes movies and TV shows available for WMP and VLC player.
Besides, you can also use this smart software to play iTunes videos on streaming boxes. If you are also likely to play iTunes videos on streaming sticks, you can visit one of them: How to Stream iTunes movies to Amazon Fire TV & How to Convert iTunes Videos to Chromecast.
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